Wednesday, September 2, 2009

basically brilliant

In a sometimes overly designed and fussy world, it's pleasing to see these basic shapes growth charts for kid's rooms. Co-op, a creative collective in Melbourne, Australia designed and packaged an exceptional product. Starting with a geometric approach, the playful animal characters were formed out of combining square, circle & triangle shapes. They succeed at being both a useful learning tool and an imaginative stimulation for young minds. The colors are so vivid and the packaging is again, beautifully basic set in a triangular carton using 100% recycled material. Does this mean geometry is actually fun?

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